NIKE+ – AROUND THE WORLD IN 40 DAYS
In a Jules Verne inspired event, Nike challenged Sweden to run around the world in just 40 days. The campaign featured Joel Kinnaman, the hottest actor in Sweden at the time, as a campaign version of Phileas Fogg.
Joel spread the challenge in print, outdoor and on-line media. On the campaign site the runners could see themselves progress. And every time they reached a major milestone, we launched a new film episode starring Joel.
The campaign was a big success as the Swedes completed the race in just 22 days!